The project involved creating a two-part video series for Pendennis, a shipyard based in Cornwall. This particular video focused on showcasing the company’s apprenticeship scheme. The goal was to highlight the journey and achievements of current apprentices as well as those who have successfully progressed through the ranks after completing their apprenticeships, demonstrating the opportunities and value of the program.

The strategy was to film interviews and on-the-job footage of both current and former apprentices at the shipyard. The video aimed to capture the personal growth and career development that the apprenticeship scheme fosters, illustrating a clear path from apprentice to skilled professional or management. The editing emphasised the positive impact of the scheme on individuals and the company, using dynamic cuts and an inspiring soundtrack to engage and motivate potential apprentices.